Designed to provoke an instant reaction, the Strike King® Rage Swimmer looks great on the bank

There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch ...

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®

With its unique, air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of m...

The Strike King® KVD Perfect Plastic Finesse Worm is the softest, saltiest plastic ever produced