Privacy Policy

Your private information is private!

We request some information from you so that we can process and ship your order. You can read below what information we request and what we use it for. You can also see what your rights are, who exactly has access to this data and how long we keep the data.

We are committed to keeping your private information private as well. When you order something from us, you can count on us to protect the data using special security methods and protect it against possible breaches.

This privacy policy was last modified on May 16, 2018.

Would you like more information, for example where your data is stored or who has access to this data? Below you can read all the details about it.


What are the "legal grounds" for using your data?

Under the new privacy legislation as of 25/05/2018, we must publish which "legal grounds" we have to use your data. We need information from you because of the contractual agreements between you and ROBBY FISH BV, such as your purchase of a product and your right to warranty.

This is the case with:

To order
Return & repair
Contact our customer service
In addition, we can use your data for "legitimate interest". This means that we want to provide all our customers with the most optimal and personal service. We always think of your privacy.

This is true for:

Contact our customer service
Visit the ROBBY FISH website
Social media
Security, wifi & cameras in the shop
We may also have a legal obligation to use your data, for example when we suspect fraud. And sometimes you have given us permission to use your data, such as when you log in to place an order. Only this data is kept.

If you have any questions about this privacy statement, you can contact us via [email protected].


What data do we keep?

To order:

What do we need for this:

Salutation, first and last name, if business customer company name

Address and place of residence

phone number

Payment details and invoice

IP address

E-mail address

VAT number if business customer

We use a secure payment environment MultiSafePay. When you pay, your data will be stored in our administration to link the payment to your order.

We do not see your credit card details, MultiSafePay only tells us whether your payment was successful.

Our invoice contains the following information: your first and last name, address and city, invoice number, customer number and order number. You can no longer adjust the invoice afterwards.



We deliver your order to the correct address, via courier service For this we need your data. We pass this on to

What do we need for this:

First and last name - company name if desired

Address and place of residence

E-mail address

phone number


Return & repair:

If your product has arrived damaged or broken after use, you naturally want it to be fixed as soon as possible. Or you have changed your mind and want to return the product within the cooling-off period. We repair or replace your product, depending on the warranty.

What do we need for this:

First and last name - company name if desired

Address and place of residence

E-mail address

Possible telephone number


Contact our customer service:

We help you with questions about your order, solve problems for you or tell you all about our latest products. You can call or email us. Or feel free to visit our store.

To deal with your question or complaint, we may ask for your order number, name, e-mail address, telephone number and other information that makes handling easier.


Visit the ROBBY FISH website:

If you continue to surf on the ROBBY FISH website or click on a product, you will receive cookies and similar technologies from us. We and third parties (Google Analytics) use cookies to track your internet behavior on our website. This way we track the search terms you use and see which products you click on or order.



In your account we store data from previous orders, returns, email preferences and personal data.

The following information is in your account:

Salutation, first and last name - company name if desired

Invoice and delivery address

E-mail address

Possible telephone number


Order number

Invoice number

Return number


VAT number if business customer


Newsletter & e-mail

We will send you a standard newsletter by email on a regular basis. This is drawn up by ROBBY FISH BV and sent via a third party, namely YourMailingListProvider.

We have never purchased e-mail addresses, these were obtained in the past with your permission, via an email to our [email protected] contact or via a written registration form in the store.


YourMailingListProvider is a permission-based e-mailing service.

Users can use their account to send e-mail newsletters and announcements to people who have given their consent.

Permission OK:

E-mail addresses collected through an e-mail newsletter subscription form on your website.
Your customers or people who have given you their e-mail address to receive information from you.
Members of your organization or association.
No permission:

Lists of e-mail addresses that have been purchased or rented.
Lists of e-mail addresses collected from forums, newsgroups or other web pages.
Any other possible lists of e-mail addresses from a "third party".

Unsubscribing from the newsletter is easy and can be done at any time. You can do this yourself via the link at the bottom of the newsletter. For example, your name and e-mail address will be deleted from the mailing list (via the provider YMLP) and no longer kept in custody.


Security, wifi & cameras

Wifi and cameras:

The ROBBY FISH BV store is equipped with cameras. This is important for your safety and that of our employees and products. We do not store camera images of our store for longer than 4 weeks. Unless we see something suspicious that we should investigate further whether we need to keep the images longer due to another legal obligation.

Feel free to use our free wifi in the store. When you use our Wi-Fi network, data is collected from the device you use to log in, including the MAC address (identification number). This information is only used by us to prevent misuse. We block access of the device if illegal activities take place on our Wi-Fi network.



Sometimes we need to use customer data to investigate, prevent and combat fraud. This is in the interest of ROBBY FISH BV and all customers. When someone makes a suspicion, we will pass that person's information to government authorities.


Business customer:

As a business customer, we ask you for all information listed under "Ordering". In addition, we need your company name, legal form and VAT number to register you as a business customer and to draw up an appropriate invoice.


Who has access to your data?

We will only pass on your data to other parties when it applies to our services.

It only concerns these external parties:

Courier service
Suppliers (when there is a warranty or repair)
Payment partners - platform
IT service provider
Processor of the newsletters
The courier service must be able to deliver your order to the correct address. Repairing a fishing rod or a reel is sometimes not done in-house and it has to be returned to the supplier so that he can repair the damage. This is the only way to get the correct repair back to us.

In suspicious situations, we are obliged to share customer data with government authorities.

The parties who gain access to your data may only use it to provide you with a service on behalf of ROBBY FISH BV. Unless the party itself is responsible for obtaining and protecting your data.

ROBBY FISH BV will never sell or distribute your data to third parties.


Where are your data stored?

We keep your data in only 1 database. We always use strict security measures. Your data is always stored on a server within the European Union.


How long will your data be kept?

We do not store and use your data longer than necessary. We then delete all data we have about you.

How is the processing done? We adhere to certain deadlines, after which we delete your data.

They are:

We do not store camera images of our stores for longer than 4 weeks. Unless we see something suspicious that we should have further investigated whether the images should be kept longer due to another legal obligation.
We delete inactive customer accounts after 7 years.
The Belgian government (tax authorities) requires us to keep the administration with your invoice, payment and order data for 7 years. You must also keep the invoices for your purchases yourself, in connection with the warranty.
When you have a product repaired or replaced by ROBBY FISH BV, we will keep your report and contact details for a maximum of 7 years.
If you have registered for the newsletter (which is sent via the provider YMLP), we will keep that consent for 5 years. Even if at a certain point you decide that you no longer wish to receive the newsletter or personalized messages, we also keep the withdrawal of your request.
We do not keep the correspondence mails that you send to us and receive from us for longer than 60 days.
Keep data we use to prevent fraud for as long as necessary.

What are your rights?

Of course you remain in charge of your data. Would you like to view your personal data and receive a copy? Or do you want to change, delete, restrict use or adjust your e-mail preferences? No problem. You can do this yourself in your ROBBY FISH account or let us know by post or e-mail. In this way you can also object to the use of your data or indicate that you think your privacy outweighs the importance of the processing for your order or after-service. In that case, we will review the situation.


Privacy Policy - cookies

This privacy policy explains how ROBBY FISH BV uses and protects all data while using this website. ROBBY FISH BV is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy notice.


What we keep

We can store the following information:

contact info including e-mail address
demographic data such as zip code, preferences and interests
other information relevant to customer surveys and / or offers
For the full list of cookies we collect, see the list of cookies we collect:

What we do with the information we collect

We require this information to understand your needs and provide you with a better service and in particular for the following reasons:

Internal administration
We may use the information to improve our products and services
We may periodically send promotional emails about new products, special offers or other information that we think you will find interesting using the email address You have provided
From time to time we may also use your information to contact you for market research purposes
We may contact you by email or phone.
We may use the information to tailor the website to your interests.


We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place appropriate physical, electronic, and managerial procedures to protect and secure the information we collect online.


How we use cookies

A cookie is a small file that requests permission to be placed on the hard drive of your computer. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operation to your needs, likes and dislikes by collecting and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is deleted from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any other information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Links to Other Websites

Our website may contain links to other interesting websites. However, once you have used these links to leave our site, please note that we have no control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information you provide while visiting such sites and such sites are not governed by this privacy statement. Be careful and review the privacy statement that applies to that website.


Manage your personal information

You can choose to limit the collection or use of your personal information in the following ways:

when you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anyone for direct marketing purposes.
if you have previously agreed to use your personal information for direct marketing purposes, you can change your mind at any time by writing or emailing us to [email protected]
we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties that we think you will find interesting if you tell us you want this to happen.
You may request details of personal information we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information about you, you can request it in writing via: ROBBY FISH BV, Fortbaan 68, 2160 Wommelgem.

If you believe that the information we have about you is incorrect or incomplete, please write or email us as soon as possible at the above address. We will promptly correct any information that is incorrect.


List of cookies we collect

The list below details the cookies we collect and what information they store:

CART: The association with your shopping cart.

CATEGORY_INFO: Stores the category info on the page, that allows to display pages more quickly.

COMPARE: The items that you have in the Compare Products list.

CURRENCY: Your preferred currency

CUSTOMER An: encrypted version of your customer id with the store.

CUSTOMER_AUTH: An indicator if you are currently logged into the store.

CUSTOMER_INFO: An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS: Stores the Customer Segment ID

EXTERNAL_NO_CACHE: A flag, which indicates whether caching is disabled or not.

FRONTEND: You sesssion ID on the server.

GUEST-VIEW: Allows guests to edit their orders.

LAST_CATEGORY: The last category you visited.

LAST_PRODUCT: The most recent product you have viewed.

NEWMESSAGE: Indicates whether a new message has been received.

NO_CACHE: Indicates whether it is allowed to use cache.

PERSISTENT_SHOPPING_CART: A link to information about your cart and viewing history if you have asked the site.

POLL The ID: of any polls you have recently voted in.

POLLN: Information on what polls you have voted on.

RECENTLYCOMPARED: The items that you have recently compared.

STF: Information on products you have emailed to friends.

STORE: The store view or language you have selected.

USER_ALLOWED_SAVE_COOKIE: Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS: The products that you have recently viewed.

WISHLIST: An encrypted list of products added to your Wishlist.

WISHLIST_CNT: The number of items in your Wishlist.


Delete or disable cookies

You can of course also disable our cookies and JavaScript. Keep in mind that our websites do not work optimally. How you can disable or delete cookies is explained here:

Internet Explorer
Safari (iOS)
Safari (macOS)

Google Analytics


With Google Analytics we measure how you use the ROBBY FISH BV webshop and how you found us. We use this knowledge to improve our site. Without this cookie we miss your data. As a result, we do not see how you use our site and you will have to wait longer for improvements.


This cookie comes from Google and will be deleted after a maximum of two years.


utma, utmb, utmc, utmv and utmz


Google does not share anonymous data with third parties.
Privacy statement


Do you have any questions or complaints?

For questions or complaints about your data and the protection of your privacy, you can contact the Data Protection Officer of ROBBY FISH BV.

Mail: [email protected]

Writing: Fortbaan 68, 2160 Wommelgem, attn Data Protection Officer.

If you are not satisfied with how ROBBY FISH BV handles your privacy, you can contact the privacy authority.


Who is responsible for your data?

Fort track 68

2160 Wommelgem

VAT: BE 0807 826 292

Tel: +32 3 366 45 65

Mail: [email protected]

* We'll never share your email with anyone else.
We are happy to help you. Contact us.
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