Marcel Van Den Eynde NV is a family business that has existed for over 30 years! There won't be many European freshwater anglers who don't fish, or haven't fished, with one of our products at some point.

Marcel, the founder of the company, was a very well-known figure, and together with his baits, he became a household name in the sport of angling. Consequently, his bait formulations are unique and are produced using only top-quality raw materials.

The development of our products was often done in consultation with several of Marcel's close friends: Bob Nudd, Alan Scotthorne, Luc Vercammen (European Champion 1999), Philip Carroyer (Vice-World Champion 1997), and Luc de Baets (2x Belgian Champion).

There is not a country in Europe imaginable where Van den Eynde baits are not sold, and exports have even taken place to America and South Africa. Around 100 different bait compositions are produced under the company's own brand name, and by now, there are also quite a few companies for whom bait is manufactured under their own name.

Besides being the winner of literally countless national and international competitions throughout Europe, Marcel was:

Belgian Champion
Belgian Match Fishing Champion
3x World Champion
Belgium-Netherlands Winner
Belgium-Netherlands Winner
Belgium Competition Winner
9 x Provincial Champion
3 x Belgium-France Winner
Belgium-Switzerland Winner
3 x Belgian Supercup Winner
Golden Rod Winner
3 x Team World Champion

Vision & Mission

Fishing is not just a hobby; it is a true passion, and this should not be exploited; that was Marcel's vision. Therefore, when developing his baits, he wanted to work exclusively with high-quality products. Only the best is sufficient to manufacture his baits. As a “final touch,” he wanted his products to be sold at advantageous prices.