With its unique, air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait.

FISHUS ESPETIT SOFT SHAD has been developed on the design of the SOFT JERK and has been made with the same high quality silicone mix in which salt is present,

Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice when fish are finicky and in a negative feeding mood

The Spro Iris Popeye is a beautiful shad for both fresh and salt water and has a round body and a subtle paddle tail

The Swim Christmas Special is a new, limited-edition concept aimed at the lure collector or the many people looking for the perfect gift for the fisherman in their life.

The ultimate Christmas gift for the angler in your life.
Featuring the ultimate selection of premium Westin lures, many in exclusive, custom colors.