To belong

The Swim Christmas Special is a new, limited-edition concept aimed at the lure collector or the many people looking for the perfect gift for the fisherman in their life.

The Skeater EVA Pop-Ups are specifically designed for popping dead baits and feature a buoyant foam construction that ensures your bait stays at the perfect depth

Designed for ease and reliability, the Skeater Easy Snap is perfect for quickly changing lures while keeping the connection secure.

Create your own spinnerbait in a Flash! This simple, but unique little arm, allows you to construct your own combination spinnerbait, adding on your lure of choice!

The ultimate Christmas gift for the angler in your life.
Featuring the ultimate selection of premium Westin lures, many in exclusive, custom colors.