Designed to provoke an instant reaction, the Strike King® Rage Swimmer looks great on the bank

The Strike King® KVD Perfect Plastic Finesse Worm is the softest, saltiest plastic ever produced

With its unique, air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait.

There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®